The Baltimore Baton Turns One!


In 2014 I had an idea. I created an Instagram account that served as a photo relay between Baltimore locals shedding light on life in Charm City. I didn’t know any other Baltimore bloggers at the time and the term “social media influencer” wasn’t a thing. My idea fizzled fast. My friends were gracious enough to post on the account but the reach wasn’t there and I don’t think Baltimoreans were really ready for this type of account. Today I know more than a dozen successful Baltimore bloggers and love the community that I’ve been dipping my toes into. 

Two years later, I still loved the idea and brought it back. After pitching the idea of reviving the account at a blogger meet up the feedback was great! I was shocked that a group of ten bloggers would all love the chance to log in and share their favorites with the world. So I started promoting it via Instagram and within a week every weekend was booked for four months! I couldn’t believe it! The account went from crickets in 2014 to high demand in 2017. 

Yesterday marked one year of The Baltimore Baton being an active Instagram account. Over the last year we had 52 takeovers from a wide range of influencers. Athletes, artisans, Moms, millennials- I’m so thankful for each person who took time out of their weekend to share it with us!

So to celebrate I reached out to a few of the most shared local businesses and asked if they would help us celebrate our 1st Birthday! They offered specials, giveaways and spread the word via social media. 

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Chris, Katie, Jay and I visited three of the participating businesses on Saturday and took a minute reminisce on the past year of The Baltimore Baton. Katie and Jay climbed the Washington Monument and showed us the view from the top- it was incredible!  

I’m so thankful for the support from Baltimore and I’m excited to see what 2018 will bring! We are booked into June for weekend takeovers and I introduced business takeovers on the weekdays. So far we have at least two business takeovers each month until April! The account has far exceeded my expectations and I’m excited to see how we grow in the next year! If you aren’t already following us head to @thebaltimorebaton!

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  • Meg Taylor

    Happy birthday, Baltimore Baton!! I think every city should have one of these to share the best parts of a city. I know I always look to local bloggers when I’m traveling to find the must-dos!

    Meg, Borrowed Heaven

    • Naomi Susman Cataldo

      I totally agree Meg!!

  • Annie

    SO SO SO PROUD OF YOU! I cannot believe it’s only ONE year old. I cannot believe all you have accomplished. You are AMAZING. <3

  • Emelia @ Dream Big & Buy the S

    Such a great idea, I love following along!

  • Jen

    This is amazing as are you!!!! Happy 1 year!

  • Naomi Susman Cataldo

    Seriously, so impressed and amazed at all you do! I’m SO SO glad you revived this idea and know it will continue to be super successful!! Cheers to even bigger and better in 2018!